Creative Minds by Arena Animation

Operational note for Inter-Centre Competition for Students  

Last Date for category registration : Saturday ,30th April 2016

For Registration Click Here

Objective of the Competition

To focus on & improvise the Conceptual & Technical Skillsets of students required in today’s Animation, Visual Effects & Digital Media industry.

The Skillset includes:

  • Originality of idea and concept
  • Creativity by thinking out of the box
  • Technical Proficiency by using the required software tools

Categories

  1. DIGITAL ILLUSTRATION
  2. MOBILE WEB DESIGN
  3. CHARACTER ANIMATION SEQUENCE
  4. SOCIAL MEDIA VIDEO
  5. CHARACTER DESIGN (MASCOT for ORBIT LIVE)
  6. 3D PRODUCT PACKSHOT
  7. 3D FACIAL MODELLING & RIGGING
  8. VISUAL EFFECTS (VFX) SCENE
  9. 3D ARCHITECTURAL VIZUALISATION
  10.  FILM TRAILER (PROMO & PACKAGING)

1. DIGITAL ILLUSTRATION

Theme : Current News Story

Create funny, expressive digital illustration based on a on a current news story. The illustration can be comic, realistic or semi-realistic.

NOTE :

  • The characters or artwork has to be illustrated and not traced from images.
  • Do not use images and only digitally illustrate your artwork.
  • You can draw your sketches and further digitally ink and colour to create digital illustrations.

SUBMISSION DESIGN SPECS & FILE FORMAT

Submission:

  • A PowerPoint Presentation with 2 slides
  1. Line Art

  1. Coloured Illustration*

  • Coloured Illustration*

TIFF Format

Besides the PowerPoint presentation slides, an Image (TIFF Format) is required to be submitted.

 

Resolution / Colour Mode:

  • 200DPI – RGB Colour
  • Any tool/s or software/s can be used to create the Digital Illustration.

ENTRY CRITERIA : Individual Entry

* Each student can submit 1 entry in each category

AWARDS

  • DIGITAL ILLUSTRATION

 Winner / 1st Runner Up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016


2. MOBILE WEBSITE DESIGN

Create a Mobile Website for a popular Consumer Brand

While designing Mobile Websites, great user interface, or UI design is all about helping the user to accomplish a given task as simply and efficiently as possible. While the look and feel is undeniably important, at the core of a great UI is function: in terms of navigation, it should be intuitive to the point of being invisible. As soon as a user gets lost, or can’t work out where to go, the UI has failed.

MOBILE WEBSITE DESIGN

A Mobile Website is specifically designed for particular types of mobile screens and resolutions, often with reduced content. In the case of a mobile version, developers would usually focus on building a version of the site best suited to a particular popular mobile device(s) used by the majority of their customers.

The number of people accessing websites of their mobile phones is increasingly rapidly. They can be given a much better user experience by following these guidelines:

1: Simplify. Then Simplify Again. And Again

The first step in creating a mobile site is determining what content you’ll include. Given the restricted amount of screen space, it’s important to figure out what key pieces of information your visitors will probably be looking for.

2: Plan Your Site Layout

Mobile web pages will load slower than traditional web pages, so it’s important to keep the number of pages to a minimum. In addition, users won’t have the patience to click several pages deep on your site. Given that, it’s important to keep the site layout as streamlined as possible.

3: Match the Branding Elements From Your Standard Site to Your Mobile Site

Even though your mobile site will be much more streamlined than your standard site, you’ll still want to incorporate the same branding elements on both sides of the equation.

4: Utilise White Space

When designing any website, it’s a natural tendency to cram in as much        information as possible. But fight that urge. Not only does white space give a cleaner, more sophisticated appearance, it also ensures that users can easily click the button they’re aiming for.

5: Avoid Flash or Java

The obvious reason for avoiding Flash is that Apple products do not support Flash and have declared that they have no intention to do so in the future. Because iPhones make up about 30% of the smartphone market, a significant portion of your audience may not be able to access your content if you use Flash. Similarly, many phones do not support Java, and even if they do, using Java can be a huge drag on load time.

6: Reduce the Amount of Text Entry Necessary

Do you suffer from fat-finger syndrome which makes it difficult to use a smartphone keyboard? Most of us have trouble typing on tiny keyboards. When possible, use dropdown menus, checklists and pre-populated fields as a means of data entry. This helps minimize the challenges people face when typing text into a smartphone.

7: Do Not Use Pop-Up Windows

Navigating between multiple tabs and browser windows is more difficult on mobiles and can cause slow load times. If you need to open a new browser window, make sure you alert your user so that they know how to navigate back to the original page.

FILE FORMAT & RESOLUTION

        Mobile Website Design HTML of 320 (width) × 480 (Height) pixels.

ENTRY CRITERIA : Individual Entry

* Each student can submit 1 entry in each category

AWARDS

  • Mobile website Design – 1st, 2nd & 3rd Prize Winners

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

3. CHARACTER ANIMATION SEQUENCE

Create a 11-second Character Animated sequence with at least one character based on an audio / voice over which would be shared with all contestants. The character animation can be in any medium (2D / 3D / Stop Motion etc.) based on the voice-over.

Create 11-second Character Animation sequence based on the audio file (to be shared). You can use your own audio as well.

For 3D Models: One can use any Free-downloadable rigged 3D Character and use the same in his/her animation.

The contestant can use any 2D / 3D tool / software to create their Character animation sequence.

Audio File Transcript

For example:

Dialogue: “Aur main kahan aa gaya. Aaj mere paas buildingey hai, property hai, bank balance hai, bangla hai, gaadi hai. Kyaa hai tumhare paas?”

The AUDIO Files would be shared with all contestants. The contestant has to select one audio and submit his/her 3D Character Animated sequence.

Focus Area:

The student should focus on the Acting, Timing & Staging of the following:

(i) Strong Poses (Line of Action & Arcs)

(ii) Gestures & Body language

(iii) Facial Expressions

(iv) Eye Blinks

(v) Lip Sync

Reference Videos :

11-SECOND CLUB‬

https://www.youtube.com/watch?v=PS37jxC_04E&spfreload=10

https://www.youtube.com/watch?v=sSqauFaQEV0

https://www.youtube.com/watch?v=M9MtJSox9qk

EXPLORING ACTING OPTIONS

https://www.youtube.com/watch?v=gCv2X-DoQ8E&spfreload=10

 

ACTING FOR ANIMATORS https://www.youtube.com/watch?feature=player_detailpage&v=oEY-MIbC8No

        FILE FORMAT & RESOLUTION

The 11-second Character Animation sequence has to be MPG 4 Movie Format (using a standard codec, PAL Video, playable on a Windows Media Player) of 1080p HD – 1920 pixels (Width) x 1080 pixels (Height) of 72 dpi resolution.

        * Half HD (720P) Output is also acceptable

DURATION

11 seconds of your submission video followed by the Playblast* video of breakdown of your animated sequence. (Credit of the contestant / Center should be after the Playblast* video). With credentials the video should get over in 15 seconds.

*Playblast Video : Playblast video gives you a quick preview of animation without any rendering effects.

ENTRY CRITERIA : Individual Entry

* Each student can submit 1 entry in each category

AWARDS

  • Character Animation Sequence  –  Winner / 1st Runner Up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

4. SOCIAL MEDIA VIDEO

Create a short video of 2 minutes duration in Animation / Live Action / Mixed Media based on the theme “ One Day in the Life of an Animation student”. 

The Short Film can be in any medium (2D / 3D / Stop-motion/ Live action / Mixed Media)

Genre : Comedy / Humour

Any tool/s or software/s can be used to create the Social Media “Viral” film.

REFERENCE VIDEOS:

https://www.youtube.com/watch?v=C3wilAW4OQc

https://www.youtube.com/watch?v=Bg_TNyBLJeg

FILE FORMAT & RESOLUTION

The SOCIAL MEDIA VIDEO has to be MPG 4 Movie Format (using a standard codec, PAL Video, playable on a Windows Media Player, VLC Player) of 1080p HD – 1920 pixels (Width) x 1080 pixels (Height) of 72 dpi resolution.

* Half HD (720P) Output is also acceptable.

DURATION

A 120-second Video besides Credits, which should only be at the end of the movie.

ENTRY CRITERIA : Maximum of 5 students in a group

AWARDS

  • SOCIAL MEDIA “VIRAL” – Winner / 1st Runner up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

5. CHARACTER DESIGN

Design an original character design mascot for ORBIT LIVE

The most important factors in any character design:

  • Color : 

Stick to no more than three base colors and some value variations.

  • Concept : 

Your whole design should radiate with one strong idea

  • Shape : 

You should be able to recognize your character as a silhouette only

  • Simplicity : 

You should be able to convey your character’s overall design in ten pen strokes or less

  • Cohesiveness : 

The bottom half of your design should look like it belongs to the top half

  • Repeatability :

Drawing your character should be relatively easy

  • Personality :

We should know your character the moment we look at him 

  • Uniqueness :

You should still be able to recognize your character even if they were bald and naked

Create an Original Character design along with the following.

1. Character Construction Sheet : Draw a character Construction sheet

2. Character Model Sheet : Draw a character model sheet which is the rotation of your original character design using the following views. The sizes and proportions of each view should be consistent with the other views.

• front view

• 3/4 front view

• profile view

• 3/4 back view

• back view

3. Action Pose Sheets : Draw 2 action poses of your original character.

4. Expression Sheet : On one slide, Showcase your original character’s head with five different expressions (see below). Show dimension by changing the angle of the head for each expression. You may choose to draw these heads on larger paper and cut, paste and reduce if necessary to arrange all five heads on one 8.5” x 11” sheet, but you need to include the original drawings as well as the reductions.

• Neutral (normal expression)

• Angry

• Happy

• Sad

• Surprised

        SUBMISSION : FILE FORMAT & RESOLUTION

  • A PowerPoint Presentation with 5 slides
  1. Slide 1 : Character Construction (Rough sketches)
  2. Slide 2 : Character Model Sheet (Turnarounds)
  3. Slide 3 : Action Poses – 2 nos.
  4. Slide 4 : Expressions – 5 nos.
  5. Slide 5 : Final Coloured Character Design
  • Hi-Resolution (200 dpi) TIFF Images of the above should be submitted along with the PowerPoint File.

ENTRY CRITERIA : Individual Entry

* Each student can submit 1 entry in each category

AWARDS

  • Character Design (Mascot for ORBIT LIVE) – Winner / 1st Runner up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

7. 3D PRODUCT PACKSHOT

(MODELING, TEXTURING & LIGHTING)

A 3D Packshot (also referred as Packshot) is a moving image of a product, usually including its packaging and labeling, used to portray the product’s reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.

Pack shots often dominate television commercials, taking from two to five seconds of a thirty-second commercial.

References :

‪        

3D Packshot of the Camera Canon 5D Mark II, modeled and rendered in 3ds Max with Vray lights and materials.

CANON 5D PACKSHOT

https://vimeo.com/69415202

REFERENCE VIDEOS

CANON 5D PACKSHOT

https://vimeo.com/69415202

RASNA PACKSHOT (TVC)‬

https://www.youtube.com/watch?v=CMhxk3zu60o

LAY’S MAX – DANCING CHIP

https://vimeo.com/109934497

HEINEKEN – ALIVE

https://www.youtube.com/watch?v=JbZwIWhagaU

DURATION, FILE FORMAT & RESOLUTION

The 10-second 3D Product Packshot has to be submitted in MPG 4 Movie Format (using a standard codec, PAL Video, playable on a Windows Media Player, VLC Player) of 1080p HD – 1920 pixels (Width) x 1080 pixels (Height) of 72 dpi resolution.

        * Half HD (720P) Output is also acceptable

ENTRY CRITERIA : Maximum of 5 students in a group

AWARDS

  • 3D Product Packshot – Winner / 1st Runner up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

7. 3D FACIAL MODELING & RIGGING 

Create a 3D Model and Rig of a realistic Human Face (male/female)

3D FACIAL MODELLING

BLOCKING TOPOLOGY

The goals at this point are to define the character’s overall volume and to make the main topological areas ready to add more topology in the next step or to send it to our sculpting software.

Reference Video Part 1 : https://vimeo.com/63320058

FINAL TOPOLOGY:

Added all required topology to achieve nice, fleshy, sliding skin, as well as wrinkles & folds for the character’s future expressions and facial deformations.

Reference Video Part 2 : https://vimeo.com/64302836

FINAL MODELING:

Wax on, right hand. Wax off, left hand. Wax on, wax off. Breathe in through the nose, and out through mouth. Wax on, wax off…

Reference Video Part 3 : https://vimeo.com/73340876

Reference Link : http://www.cgmeetup.net/home/tips-tricks-related-facial-modeling-animated-productions/

FACIAL RIGGING

Facial rigging is the process of creating the animation controls for a facial model and the animator’s interface to those controls. Facial feature points, which associated with facial skeleton makes process of rigging easy to do. Weighting feature points on the face makes facial skeleton used as the basis of the manufacture of facial control to manual or automatic animation with motion data.

FACIAL RIGGING (Reference Video)

https://www.youtube.com/watch?v=0zOk8ZGac_E&spfreload=10

SUBMISSION

Create a 90-second video of 3D Modeling (Different Stages of Modeling) and a TIMELAPSE video of Rigging of a human face (Male / Female). The video should showcase the following:

(i) 3D Facial Modeling of Human Face (Male / Female)

(ii) 3D Facial Rigging using Blend shapes

DURATION, FILE FORMAT & RESOLUTION

The video should be submitted in MPG 4 Movie Format (using a standard codec, PAL Video, playable on a Windows Media Player, VLC Player) of 1080p HD – 1920 pixels (Width) x 1080 pixels (Height) of 72 dpi resolution.

* Half HD (720P) Output is also acceptable

ENTRY CRITERIA : Maximum of 5 students in a group

AWARDS

  • 3D Facial Modeling & Rigging – Winner / 1st Runner up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

8. VISUAL EFFECTS (VFX) SCENE

Create a short VFX sequence (video) which showcase the use of live action footage and CG elements blended together. The video should showcase the following:

(i) Final scene (Duration: 30 secs)

(ii) Breakdown of the scene: Live shoot / stock footage, Green screen shoot, masking, backgrounds / Matt painting, keying, tracking, compositing, match moving, effects, color grading / correction or any other VFX technique used in the scene. (Duration: 60 secs)

Visual Effects Scenes :

https://www.youtube.com/watch?v=MyZZ6U7R8So&spfreload=10

Any tool/s or software/s can be used to create the VFX scene.

DURATION, FILE FORMAT & RESOLUTION

The 90-second video showcasing the final comp of the VFX scene along with the breakdowns has to be submitted in MPG 4 Movie Format (using a standard codec, PAL Video, playable on a Windows Media Player, VLC Player) of 1080p HD – 1920 pixels (Width) x 1080 pixels (Height) of 72 dpi resolution.

* Half HD (720P) Output is also acceptable

ENTRY CRITERIA : Maximum of 5 students in a group

AWARDS

  • VFX Scene – Winner / 1st Runner up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

9. 3D ARCHITECTURAL VIZUALISATION:

Create a 60-second video showcasing the 3D Walkthrough of an interior of an apartment.

Nowadays, 3D Architectural Visualization or 3D walkthroughs have become the major source for architectural industries for its technical presentation to their investors, clients, Financers, marketing and branding activities. Thus it becomes very easier for the clients to have a look at the projects, much before they are actually constructed.

It becomes easier for the presenters to showcase their project idea in real manner. These walkthroughs are valued for serving extensive detailed feel of interior and exterior parts of the architectural design including floors, wall colors, textures, lighting fittings and impact of outer artificial and natural light on the interior feel.

3D Architectural Visualization or Walkthrough offers a view from any angle bringing a photo-realistic dimension to constructed or even idealized spaces. We create Walkthroughs which display the actual materials to be used, Interior lighting, landscaping, natural lighting and moving objects.

Create include a high level of detail concerning modeling, rendering, texturing and can also express light play i.e. the impact of sunlight / artificial light / shadows. Come to us for aesthetically designed 3D images

3D architectural modeling and 3D interior rendering services for Kitchen, Bathroom, Offices, Bed Room, Living Room etc.

Reference Videos

3D Vizualization – Apartment (Interior)

https://www.youtube.com/watch?v=2mJUQmhTx_4&spfreload=10

https://www.youtube.com/watch?v=S8oAeuoHo_8

https://www.youtube.com/watch?v=z4tZF0KjtGg&spfreload=10

SUBMISSION, DURATION, FILE FORMAT & RESOLUTION

Create a 60-second video showcasing the 3D Walkthrough of an interior of an apartment to be submitted in MPG 4 Movie Format (using a standard codec, PAL Video, playable on a Windows Media Player, VLC Player) of 720p HD – 1280 pixels (Width) x 720 pixels (Height) of 72 dpi resolution.

ENTRY CRITERIA : Maximum of 5 students in a group

AWARDS

  • 3D Architectural Visualization – Winner / 1st Runner up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

10. FILM TRAILER (PROMO PACKAGING)

Create a 90-second Movie Trailer of any movie (English, Hindi or Regional)

A great Film trailer is its own mini-story. So you have a movie and you need a trailer. Put very simply, a trailer is a condensed version of a feature, so it should be a collection of its greatest elements. The best way to evaluate your film is to see it first not as a genre but in terms of its fundamental characteristics. Does it have arresting dialogue? Great cinematography? Searing performances? Memorable production design? Lead with its merits.

 

START FAST, END BIG

The most important thing for a Film Trailer (Promo) is that you have to hook people immediately whether it’s a great piece of dialogue between characters, an unexpected jolt of some kind or a wonderful piece of music. Then, you need to escalate. If it’s a comedy you make it funnier as it goes along. If it’s horror you have to make things get creepier and creepier. Finally you have to have a great way to end the piece. The way peoples brains are wired, first we remember how something ends, and then we remember how it begins.

RHYTHM AND STRUCTURE

Above all, and without exception, trailer editing is about rhythm. If you don’t have an innate sense of it, then your trailer will not sing. A trailer, cut well, will have a flowing motion to it, a sense that everything plays off everything else, and will propel the viewer through the experience of the film. Trailers build up excitement and anticipation, and a keen sense of rhythm heightens those sensations.

The Film Trailer follows a 3-act structure:

Act One: Introduce the films’ characters and environment.

Act Two: Complicate their world with obstacles to overcome.

Act Three: Intensify the conflicts and ratchet up the tension / excitement / humor.

*Montages invariably end up in Act Three.

Most importantly: never resolve anything! Whenever possible, leave questions unanswered. Don’t tie up loose ends. Keep the audience wanting more.

‪        How to Make a Trailer!‬

        https://www.youtube.com/watch?v=aIzxlY-Pw70

        FAN – Official Trailer‬

        https://www.youtube.com/watch?v=nkS_Ar0Yad0

        

“Batman v Superman: Dawn of Justice” Trailer

https://www.youtube.com/watch?v=yViIi3gie2c

‪        Teenage Mutant Ninja Turtles 2 Trailer‬

https://www.youtube.com/watch?v=HeaugHGd1Kw

ROCKY HANDSOME Theatrical Trailer

https://www.youtube.com/watch?v=mMjPokU5-0w

GUIDELINES

You can download the film footages from trailers / teasers /clips and edit your own trailer video. Please do not use already edited footage. Use of Graphics & Animation is recommended but tastefully.

Any tool/s or software/s can be used to create the Film Trailer Promo.

DURATION, FILE FORMAT & RESOLUTION

The 90-second Film Trailer Promo has to be submitted in MPG 4 Movie Format (using a standard codec, PAL Video, playable on a Windows Media Player, VLC Player) of 1080p HD – 1920 pixels (Width) x 1080 pixels (Height) of 72 dpi resolution.

        * Half HD (720P) Output is also acceptable

ENTRY CRITERIA : Individual Entry

* Each student can submit 1 entry in each category

AWARDS

  • Film Teaser / Trailer Promo – Winner / 1st Runner up / 2nd Runner Up

LAST DATE OF SUBMISSION : MONDAY , 10TH MAY 2016

Guideline for the competition

  1. Any tools of Active Arena courses can be used.
  1. Group work will be allowed in “3D Product Packshot /Social Media Video / 3D Facial Modelling & Rigging / Visual Effects Scene /3D Architectural Visualization/ Film Trailer (Promo)”. Even 1 individual can participate.
  1. The CD / DVD  to reach the respective CAH by the submission date.
  1. All students project work has to be in a single CD/DVD (Preferred) having the project title along with student name.
  1. Usage of credentials need to be at the end of the project and to have the followings (all the points mentioned below are example)
  1. Name of the Director
  2. Name of the Designer
  3. Name of the Sound Editor
  4. Name of the Technicians
  5. Name of the Animator
  6. Name of the Modeling & Texturing Artist
  7. Centre Logo can be used
  1. Also ensure you stick to the duration mentioned above in each category.

RULES for the competition

  1. The competition is open to all existing students in the center.
  1. The authorization letter/mail need to be sent in the Letter Head and need to be submitted along with the entries. 
  1. Aptech holds the right to reject the submitted work by the centre. The jury’s decision would be final and they hold no explanation for the same to whomsoever under any circumstances.
  1. If any centre fails to send the students Projects ON TIME, Aptech, HO holds the right to disqualify the centre from the competition.
  1. If there is any disparity found on the topic mentioned while presenting the jury members / Aptech Ltd. holds the right to disqualify him/her.
  1. Reference (Like Model Structure / Sound etc) used from other sources has to be mentioned or given credit.
  1. Duration mentioned in each and every category need to be adhered if duration increases for any reason will be disqualified.
  1. All the copy rights of the submitted works shall remain with Arena Animation and due credits will be passed on to the winners.
  1. Any help materials/information shall be send to your registered mobile/email details only.  
  1. A Certificate of appreciation would be given to all 10 shortlisted entries in each category at Creative Minds Event day.

We invite all centers to participate in this competition and provide students the opportunity to exhibit their creative talents.

Any Clarification please connect to customerengagement@aptech.ac.in

ALL THE BEST!

CREATIVE MINDS- 2016